Website builder pricing compared for 2026

The plan price is only the beginning

Website builder pricing can look straightforward until the project needs a custom domain, structured content, another editor, an online store, or a staging workflow. A fair comparison has to look beyond the number printed at the top of the pricing page and ask what is included in a website that can actually launch and grow.

The figures below use official pricing pages reviewed on 21 August 2026. They focus on plans that can support a professional website, but taxes, local pricing, promotions, payment processing, domains, premium templates, apps, and usage limits can change the final total.

Website builder prices at a glance

Squarespace

Paid website plans start at about $16 per month when billed annually. Hosting is included, and an annual plan can include a free custom domain for the first year.

Wix Studio

Studio plans start at about $19 per month when billed annually. The broader Wix ecosystem includes business tools, apps, commerce, bookings, and marketing features.

Webflow

The Starter plan is free. The Basic Site plan is about $15 per month when billed yearly, while a CMS capable plan starts at about $25 per month. Workspace seats can add a separate cost.

Framer

A free plan is available. Basic starts at about $10 per month and Pro at about $30 per month with yearly billing. Extra design and content editors can increase the total.

WordPress

WordPress.com offers a free plan. Annual prices currently begin around $4 per month for Personal, $8 for Premium, $25 for Business, and $45 for Commerce. A self hosted WordPress site has a different cost structure.

Lunasites

The current beta includes a Free plan for up to 10 websites on Lunasites subdomains. Pro is €4.99 per month or €47.88 per year, which is equivalent to €3.99 per month.

Squarespace pricing and its strongest value

Squarespace is strongest for people who want a polished website quickly and prefer a managed platform. Templates, hosting, global styles, commerce tools, analytics, and support live in one environment. The 14 day trial is useful for testing the editor before paying, and annual billing can reduce the effective monthly cost.

The entry price is attractive for a portfolio, brochure site, or simple publication, but advanced commerce, marketing, and business features may require a higher plan. Squarespace lets creators arrange desktop and mobile layouts in Fluid Engine, while tablet behavior is handled responsively rather than through a separate tablet editing canvas.

Wix Studio pricing and its broad business toolkit

Wix Studio starts at about $19 per month with annual billing and is aimed at agencies, freelancers, and teams building responsive business sites. Its major strength is the number of services available in the same ecosystem, including stores, bookings, events, forms, members, marketing, and a large app market.

That breadth can save money when a project would otherwise require several separate services. The tradeoff is that the final cost depends heavily on the business features, apps, storage, collaborators, and commerce requirements selected. Wix uses responsive layout tools and breakpoints, but complex compositions can still require careful constraints to behave consistently across screen sizes.

Webflow pricing and the cost of deeper control

Webflow offers a free Starter plan, a Basic Site plan at about $15 per month when billed yearly, and a CMS capable plan at about $25 per month. The important detail is that Site plans and Workspace plans solve different problems. A published site needs a Site plan, while collaboration and additional seats can introduce separate Workspace costs.

Webflow is powerful because its Style panel, classes, variables, Flexbox, Grid, CMS Collections, Collection pages, and interactions expose much of the logic used in front end development. That same power creates a steep learning curve. A first time user often needs to understand the box model, layout systems, positioning, class inheritance, and responsive breakpoints before the editor feels natural.

For a professional team, the subscription is only one part of the investment. Training time, specialist design work, multiple seats, Localization, Analyze, Optimize, and other add ons may matter more than the starting Site plan price.

Framer pricing and its design led workflow

Framer has a free plan, Basic at about $10 per month, and Pro at about $30 per month with yearly billing. It is especially strong for portfolios, product launches, marketing websites, motion, reusable components, and collaborative visual design.

The base plan can be economical for one designer, but team costs deserve attention. Additional design editors are currently listed at about $20 per month and content editors at about $10 per month. As a project grows, editor seats, localization, increased bandwidth, and other limits can move the real price well beyond the first plan shown.

Like Webflow, Framer rewards people who are comfortable with stacks, grids, components, sizing rules, and breakpoint overrides. It can produce highly polished work, but the flexibility may feel more technical than a template first builder.

WordPress pricing depends on which WordPress you mean

WordPress.com packages hosting and platform management into a subscription. With annual billing, its current monthly equivalents are about $4 for Personal, $8 for Premium, $25 for Business, and $45 for Commerce. Paying month to month is notably higher at about $9, $18, $40, and $70 respectively.

WordPress.org software is free, but a self hosted website still needs hosting and a domain. Premium themes, page builders, security, backups, email delivery, commerce extensions, performance services, maintenance, and developer time can become part of the budget. This route can be excellent when a project needs a specific plugin or complete hosting control, but its real cost is assembled from several providers rather than one subscription.

The strongest advantage is the enormous publishing and plugin ecosystem. Custom post types, taxonomies, templates, Query Loop blocks, revisions, user roles, and integrations can support almost any content model, provided the team is willing to manage the technical stack.

What Lunasites brings at its current beta price

Lunasites currently offers a Free plan for building up to 10 websites on Lunasites subdomains. Pro costs €4.99 per month or €47.88 per year, equivalent to €3.99 per month. The price is intentionally low during beta, so it should be read as the current offer rather than a promise that pricing will never change.

The platform combines a visual grid with direct positioning, separate desktop, tablet, and mobile editing, reusable style presets, a customizable Style panel, and a site wide font system. The goal is to make expressive responsive design approachable without turning every layout decision into a visual CSS exercise.

Its CMS supports private and published states, predefined and custom content types, reusable item templates, and Listing blocks that can automatically populate pages with the latest articles, posts, projects, or other structured content. Every item of a content type can follow the same format without rebuilding the design for each entry.

History makes it possible to return to an earlier version of a design. A custom code block supports HTML, CSS, and JavaScript for ideas that need more freedom, while MCP integration lets compatible AI assistants help research, create, edit, and structure content directly inside the website workflow.

How to compare the real monthly cost

1. Start with the site plan

Choose the lowest plan that supports a custom domain, the required traffic, and the pages or CMS items the project needs.

2. Add hosting and the domain

Managed builders usually include hosting. Self hosted systems require a separate provider, and a free first year domain still has a renewal price.

3. Count every editor

Some platforms include collaboration, while others charge for Workspace seats, design editors, content editors, or additional permissions.

4. Check CMS and commerce limits

Collections, item counts, bandwidth, localization, transactions, products, and member features can move the project into a more expensive tier.

5. Include apps and maintenance

Plugins, templates, analytics, email, backups, security, optimization, and specialist help belong in the same budget as the subscription.

Which platform gives the best value

Choose Squarespace when strong defaults, managed hosting, and a polished launch matter more than a separate tablet canvas or a deeply custom content model.

Choose Wix Studio when a business needs several operational tools in one ecosystem and the value of bookings, stores, events, or apps outweighs a potentially larger subscription.

Choose Webflow when the team wants detailed visual development control and is ready to invest in a steeper learning curve, more advanced layout concepts, and possible Workspace costs.

Choose Framer when motion, visual polish, and a collaborative design workflow are central, especially for marketing sites and product launches.

Choose WordPress when the plugin ecosystem, publishing depth, or hosting freedom is essential and the team can manage the wider technical stack.

Choose Lunasites when you want a low current price, visual grid freedom, three dedicated responsive canvases, structured CMS features, design history, reusable styles, custom code, and MCP authoring in one platform.

The best price is the one that matches the workflow

A cheaper plan is not good value if the team loses time fighting the editor, buying missing services, or rebuilding content by hand. A more expensive platform can be economical when it replaces several tools and helps a skilled team move faster. The useful question is not simply which builder has the lowest starting price, but which one delivers the design, publishing, collaboration, and maintenance model the project actually needs.

Lunasites enters this comparison with a deliberately simple proposition: professional visual design and structured content tools at a very low beta price, with fewer layers between the page, the CMS, version history, custom code, and AI assisted authoring. For creators who want that balance, it brings an unusually broad set of capabilities into one subscription.

Official pricing pages reviewed

Prices and plan limits can change. The following official pages were reviewed on 21 August 2026.

Squarespace pricing: https://www.squarespace.com/pricing

Wix Studio pricing: https://www.wix.com/studio/plans

Webflow pricing: https://webflow.com/pricing

Framer pricing: https://www.framer.com/pricing

WordPress.com pricing: https://wordpress.com/pricing/

Lunasites pricing: https://lunasites.io/pricing

Editorial photography: https://unsplash.com/photos/designer-using-tablet-and-laptop-workspace-CGpifH3FjOA https://unsplash.com/photos/a-desk-with-a-keyboard-pencils-and-various-color-samples-8dgFq8Vbelo https://unsplash.com/photos/a-bunch-of-pens-and-notebooks-on-a-table-4cOaHsfIBKQ